Does Your Small Business Social Media Strategy Yearn For Clarity?

We can be so certain that social media marketing is a way to grow our business, but still we are not fully confident about what to do on a daily, monthly, or weekly basis. When will we schedule blogs, retweet others, create videos, or why should we make an app?

Perhaps, most importantly how do I invest in social media without it sucking up all of the time going into growing my business?

Most small businesses have lean teams. In fact, 22 out of the 28 million small businesses are self-employed, meaning the only employee is the owner [source]. That would be you. You: juggling the strategy, marketing, sales, accounting, and decision-making necessary to build your vision of success. So when you aren’t able to dedicate a full-time employee or a team of officers to keep on pace with the rapidly refining social media trends, tactics and strategies, you need to integrate social media into your activities in a way that is authentic and builds towards the results you seek.

What does confusion feel like for a social media strategy?

You may consider questions about where to start, how to align activities with finding prospects, how to get a customer to commit, and finding ways to reduce the risk of losing our time and investment. Frustration that activities are not getting the engagement you are seeking, and an overwhelming sense that your activities are not growing in the right direction.

What does it look like?

Long stretches of inactivity or activity that does not reflect your authentic small business brand.  Or a singular promote, promote, promote plan with no other tactics that seek to increase engagement, brand discussion, or interactions. Lack of integration between your social media and your website marketing tools.

If you find this is a part of your current social media marketing style, you are still miles ahead of small business owners that have an aversion to using any social media at all. During the 2015 Social Media Examiner Marketing report, it was observed that out of the businesses surveyed 60% had under 10 employees and 82% had less than 100 employee, and 92% used some social media as a form of marketing. Over half strongly agreed, social media is important for their business.  [source] It makes sense, as social media has provided a way for businesses to engage and monitor their network in meaningful ways. 

While you are aware that social media marketing is being proven, you know you need to do something to clean up your social media act. Your desire to grow on social media trumps your confusion about when, where, and how to start because you know your business voice is truly one of value for your current or future customers. Yet, you are yearning for a small step towards clarity.

So you search and search. You look online, you dig through social media, and while many places have great advice, sometimes it just doesn’t seem like enough and your social media won’t schedule itself! If only it could schedule itself!  

So you search and search. You look online, you dig through social media, and while many places have great advice, sometimes it just doesn’t seem like enough and your social media won’t schedule itself! If only it could schedule itself!  

Well we are offering the experience you need to take you step by step towards having a social media strategy that you can commit to without losing your time or your mind!